Only question remaining is whether Balmer pulls a De Niro “team” from Untouchables or Keitel
“clown” from Goodfellas…
Yahoo, Google ink ad-test deal; Microsoft is not amused
Under this agreement, up to 3 percent of Yahoos search volume will get Google ads slapped onto their results for a period of up to two weeks. It doesnt sound like much, but industry analysts have speculated that outsourcing the entire Yahoo search advertising function to Google might increase the companys cash flow by 25 percent in the first year. Googles monetization power is simply that much stronger. Lets hope for a detailed update on the outcome of this proof-of-concept when its over.
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