iPhone News and Reviews - Phone different

Third, the iPhone/iPod halo is clearly helping Apple gain traction in their Mac market, and theres no reason to think the iPhone SDK wont help Apple gain traction for Objective C and Cocoa via Cocoa Touch. Apple has shown time and time again — to the point of frustration on some occasions — that it is a future thinking company. Getting a bunch of convenience-oriented programmers now by putting out a Java or C iPhone SDK pales to insignificance when compared to the mindshare Apple could gain by delivering a powerful, delightful Object C/Cocoa Touch development environment and experience to the uber-keen developers of the next generation, whose newfound skills — and more importantly, tastes — will flow back into the Mac and future Apple products.