Proving once again that “no one ever lost money overestimating the stupidity of the public”
This has nothing to do with iTunes. They would sell DRM free music in a heartbeat if Sony, Universal, and WB let them. But the Big (3 out of) 4 won’t because Apple keeps a hard line on pricing. Amazon has more DRM-free content now and cheaper prices only because the Big 4 want to hurt iTunes. Why?
Not to benefit consumers.
To fracture the market in hopes other vendors (who don’t have Apple’s hardware focus) won’t hold the 0.99 cent line on pricing but give in to the “variable” pricing model.
Remember, these are the same people who charged outrageous prices for CDs saying they were “new technology” and would come down in price eventually, and then continued to raise their price over time. And we won’t even get into ring tones.
The Big-4 want to maximize profits by gouging based on popularity, bundling, etc. and they don’t care a fig about consumers.
Example:
Many iTunes users are not tech savvy. They use iTunes because it’s dead easy. Many of us probably have family members like this, and trying to explain shopping around to places like Amazon to get music for their iPod is an exercise in frustration. They just want a fast, easy, comfortable way to buy music. And because of the Big 4 and their machinations, they’re still getting lower bit-rate DRM (and probably don’t even notice or know what it is).
(Which probably also shows that the DRM issue itself is loud on the ‘net but perhaps not even noticed by many in the larger population - hence some leverage lost to the Big (3 out of) 4.
Amazon MP3 store to spread DRM-free love global in 2008 - Engadget
In perhaps the biggest threat to Apples global dominance of digital music, Amazon just announced the international rollout of Amazon MP3. Right, the on-line storefront offering DRM-free music from all four major labels. Thats 3.3 million songs priced at $0.99 or less from over 270k artists encoded in 256kbps MP3 files for playback on any PC, any Mac, and pretty much any portable device you might own. Sure, its beta but so is that gMail account youve been using for the past 4 years. Unfortunately, the best that Amazon can commit to is “this year” which leaves plenty of time for the house of Apple to get their DRM shiznit together.
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